Privacy Policy
Last Updated: January 27, 2026
Ladies First, a brand of Outlaws & Gents Grooming LLC ("Ladies First," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website itsladiesfirst.com and our services (collectively, the "Services").
1. Information We Collect
1.1 Personal Information
We collect information you provide directly, including:
- Identity Information: Name, date of birth, gender, photograph
- Contact Information: Email address, phone number, mailing address
- Account Information: Username, password, account preferences
- Payment Information: Credit card details, billing address (processed securely by third-party payment processors)
1.2 Health Information
To provide our telehealth services, we collect:
- Medical history and current health conditions
- Current medications and allergies
- Height, weight, and other physical measurements
- Lab results and diagnostic information
- Treatment records and prescriptions
- Information about your weight loss goals and progress
1.3 Automatically Collected Information
When you access our Services, we automatically collect:
- Device information (type, operating system, browser)
- IP address and location data
- Usage data (pages visited, time spent, clicks)
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information to:
- Provide and improve our Services
- Facilitate telehealth consultations
- Process prescriptions and medication orders
- Communicate with you about your care
- Send appointment reminders and health tips
- Process payments and prevent fraud
- Comply with legal obligations
- Conduct research and analytics (in de-identified form)
- Send marketing communications (with your consent)
3. How We Share Your Information
3.1 Healthcare Providers
We share your health information with licensed healthcare providers who deliver care through our platform.
3.2 Pharmacies
We share prescription information with licensed pharmacies to fulfill your medication orders.
3.3 Service Providers
We share information with third parties who help us operate our Services, including:
- Payment processors
- Cloud hosting providers
- Customer support platforms
- Analytics providers
3.4 Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes
- Protect our rights and safety
- Prevent fraud or illegal activity
- Respond to government requests
3.5 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
3.6 With Your Consent
We may share information for other purposes with your explicit consent.
4. HIPAA Compliance
As a provider of telehealth services, we comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA requirements. Please see our HIPAA Notice of Privacy Practices for more details.
5. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Secure authentication mechanisms
- Regular security assessments
- Employee training on data protection
- Access controls and audit logs
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
6.1 Access and Correction
You may access and update your personal information through your account settings or by contacting us.
6.2 Data Deletion
You may request deletion of your personal information, subject to legal retention requirements.
6.3 Marketing Opt-Out
You may opt out of marketing communications by:
- Clicking "unsubscribe" in emails
- Updating your communication preferences
- Contacting us directly
6.4 Cookies
You can control cookies through your browser settings. Note that disabling cookies may affect functionality.
7. Data Retention
We retain your information for as long as necessary to:
- Provide our Services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
Health records are retained in accordance with applicable medical record retention laws.
8. Children's Privacy
Our Services are not intended for individuals under 18 years of age. We do not knowingly collect information from children.
9. State-Specific Rights
9.1 California Residents (CCPA)
California residents have additional rights, including:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt out of sale of personal information
- Right to non-discrimination
We do not sell personal information.
9.2 Other States
Residents of other states may have additional rights under applicable state laws. Contact us for more information.
10. International Users
Our Services are intended for use in the United States. If you access our Services from outside the U.S., your information may be transferred to and processed in the U.S.
11. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these sites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Services after changes constitutes acceptance.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
Ladies First A brand of Outlaws & Gents Grooming LLC Email: privacy@itsladiesfirst.com Website: itsladiesfirst.com
For HIPAA-related inquiries, please contact our Privacy Officer at the email address above.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.